标王直达高级搜索
当前位置: 首页 » 资讯 » 名家访谈 » 设计师访谈 » 正文

帝亚吉欧概念店Diageo Concept Store / Fourfoursixsix

放大字体  缩小字体 发布日期:2013-03-16  
image001.jpg

建筑师:Fourfoursixsix
位置:泰国,曼谷
客户:Diageo
预算:180000美元
面积:150平方米
年份:2012
摄影:Courtesy of Fourfoursixsix
Architects: Fourfoursixsix
Location: Bangkok, Thailand
Client: Diageo
Budget: $180,000 USD
Area: 150 sqm
Year: 2012
Photographs: Courtesy of Fourfoursixsix


image003.jpg

Fourfoursixsix赢得了一场邀请赛的竞争,它是为帝亚吉欧品牌的饮品创造一个概念店的设计。简要的核心是提供一个创新的设计,这可以提高客户的购买体验,并且可以在这个部门中,创建一个基准的零售概念。
Fourfoursixsix won an invited competition to produce a concept store design for drinks brand Diageo. The core of the brief was to provide an innovative design that enhanced the customer purchasing experience and create a benchmark retail concept within this sector.

image007.jpg

它的设计灵感来自于奢侈品零售窗口的展示,这种展示突出了重点产品,用以推动品牌价值和可取性。该计划采用曲线形式区分产品类型,并在商店内提供一个较小的私密空间。
The design takes inspiration from luxury retail window displays that highlight key products in order to drive brand value and desirability. The plan utilises curved forms to differentiate between product types and provides smaller intimate spaces within the store.

image005.jpg

该设计创建了一个画廊般的空间;空间中的展示形式是丝带状的,这可以引起人们的注意,并使客户能够轻松地浏览空间和符合人体工学方式的视图产品。再加上独 特的指示牌,客户可以更好的了解有关的产品,更能做出明智的、愉快的购物决定。对于客户来说,这种设计也是在相对较小的空间内,增加产品密度的一种有效途 径,确保每平方米预测的收入可以很容易得到满足。
The design creates a gallery-like space; a ribbon of display forms a linear band throughout the space, attracting attention and allowing customers to easily navigate the space and view products in an ergonomic manner. Coupled with distinctive signage, the customer is better educated about the product and more able to make an informed and enjoyable buying decision. For the client, the design was also an effective way of increasing product density in the relatively small space ensuring that revenue per square metre predictions were easily met.

image009.jpg
image011.png

Floor plan 平面图
image014.png
 

Exploded Axon分解轴突
 
 
[ 资讯搜索 ]  [ 加入收藏 ]  [ 告诉好友 ]  [ 打印本文 ]  [ 违规举报 ]  [ 关闭窗口 ]

 
0条 [查看全部]  相关评论

 
推荐图文
推荐资讯
点击排行
 
网站首页 | 关于我们 | 充值付款 | 媒体合作 | 积分规则 | 联系方式 | 网站地图 | 排名推广 | 广告服务 | RSS订阅 | 湘ICP备11010779号
不良举报  文明转播  行业协会  可信网站

湘公网安备 43011102000873号

向管理员咨询软文广告客服